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François-Henry Bennahmias and the Honourable Merchants Group

Summary by Spear's Magazine
When François-Henry Bennahmias stepped away from Audemars Piguet in late 2023, he was exhausted. During his 11 years at the helm of the Swiss watchmaker, he had tripled the company’s revenues to more than 2 billion Swiss francs, rocking boats at every turn by aligning one of the most exclusive names in luxury with mainstream cultural superpowers such as Marvel, Travis Scott and LeBron James. In the process, the bomber-jacket-wearing Frenchman ha…
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Spear's Magazine broke the news in on Tuesday, December 16, 2025.
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