Under Armour Teams with ‘Heated Rivalry’ Star for New Campaign

The gays would like a strong word about GQ’s “no homo” Heated Rivalry post

Ever since a little show called Heated Rivalry landed on streaming late last year, the straight world has been discovering what the gays already knew: watching guys make out is pretty darn hot! But despite the fact that, yes, plenty of straight and bisexual women have helped push the queer hockey drama into the mainstream, sometimes the mainstream is a weird place for queer media to be. Case in point: the recent GQ drama concerning an IG post th…

Under Armour teams with ‘Heated Rivalry’ star for new campaign

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

François Arnaud just made Under Armour impossible to ignore

The actor steps into a new role as Global Brand Ambassador for the performance wear brand, bringing the same confidence that has made him a screen favourite The post François Arnaud just made Under Armour impossible to ignore appeared first on Attitude.