France targets Shein and Temu with fast fashion fines
The item-level levy ranges from €0.25 to €12 and is capped at 50% of a product’s pre-tax price, officials said.
- On Tuesday, France began enforcing fast-fashion penalties targeting e-commerce platforms Shein and Temu to curb a surge in sales of cheap clothing.
- Passed in June, the legislation addresses environmental concerns from overproduction through a fee structure ranging from €0.25 for basic items to €12 for coats, capped at 50% of pre-tax price.
- Refashion, the French association managing collection, will levy charges based on product volume. Commerce Minister Serge Papin told Ouest France the platforms are "false champions of consumer purchasing power."
- China's commerce ministry described the French law as a discriminatory trade barrier potentially violating WTO principles, while Shein's spokesman in France, Quentin Ruffat, warned the penalties would hurt customers.
- The fees compound Shein's difficulties following the end of duty-free access for small parcels in the European Union, while the penalty formula is set to increase significantly from 2030.
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The French want to limit the negative impacts promoted by Shein and Temu with a law on environmental taxes on ultra-fast fashion products.
Kreiszeitung
Imports of small parcels from China have already fallen by up to 40 percent since July, since the separate EU levy of 3 euros applies.
In Belgium, the government currently favours a European-wide response. ...
The French customs data confirm the effect of the fee of 3 euros, in force since 1 July and applied to each category of product included in small packages from outside the European Union. From November the costs of customs management will also be added.
Starting today, the French will pay an additional levy on ordering ultra-fast-fashion clothing. This refers to clothing produced at a very low price and sold online, such as that from Shein and Temu. With this law, the French government aims to encourage the French to buy more sustainable clothing that lasts longer.
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