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France: LesVODays delivers TVoD sales surge
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France: LesVODays delivers TVoD sales surge
The French transactional VoD market saw a significant uplift in Electronic Sell-Through (EST) sales with the return of LesVODays, DEGI: The Digital Entertainment Group International’s flagship campaign in the region. Now in its fourth wave, the January 2025 campaign delivered a 325 per cent uplift in EST sales volume and a 143 per cent uplift in EST sales value week-on-week, its highest incremental EST volume uplift to date. Analytics and data f…
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