France Hits Ultra-Fast Fashion With Fees, Ad Ban
The levy will rise to nearly €20 per item by 2030 as France seeks to curb overproduction and low-quality clothing sales.
- On Tuesday, France began enforcing fast-fashion penalties targeting e-commerce platforms Shein and Temu to curb a surge in sales of cheap clothing.
- Passed in June, the legislation addresses environmental concerns from overproduction through a fee structure ranging from €0.25 for basic items to €12 for coats, capped at 50% of pre-tax price.
- Refashion, the French association managing collection, will levy charges based on product volume. Commerce Minister Serge Papin told Ouest France the platforms are "false champions of consumer purchasing power."
- China's commerce ministry described the French law as a discriminatory trade barrier potentially violating WTO principles, while Shein's spokesman in France, Quentin Ruffat, warned the penalties would hurt customers.
- The fees compound Shein's difficulties following the end of duty-free access for small parcels in the European Union, while the penalty formula is set to increase significantly from 2030.
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129 Articles
Beijing on Thursday urged France to scrap its recent law on ultra-fast fashion, calling the new measure, which targets Asia's largest e-commerce platforms including Shein and Temu, "blatantly discriminatory."
At the weekly press conference of the ministry, spokesman Huang Ling demanded that France adequately resolve the differences between the two parties in the field of sustainable textile trade, in order to create a fair and non-discriminatory business environment for Chinese companies, according to official news agency Xinhua.
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nachrichten.atChina calls on France to stop the recently enacted law against ultra-fast fashion. It is "clearly discriminatory."
China calls on France to stop the application of the new law on ultra-fast fashion industry, accusing Paris of imposing discriminatory trade restrictions. The legislation provides for additional contributions of up to 12 euros per product in 2026, the ceiling coming to 20 euros in 2030, and affects platforms such as Shein, Temu and AliExpress.
The penalties, from 0.5 to 12 euros, began to be imposed this month and the Asian country warns that it will take steps to defend its interests
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