France fines Boohoo €2.3 million over deceptive discounts on website
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WTVBFrance fines Boohoo €2.3 million over deceptive discounts on website
PARIS, Aug 20 : France's consumer watchdog fined British fast-fashion retailer Boohoo €2.3 million ($2.69 million) for deceptive practices such as fake discounts on its website, it said on Thursday.Boohoo exaggerated the discounts it was offering, giving shoppers a false impression of the savings they were
According to the DGCCRF, the site had "deceptive marketing practices on the veracity of the promotions advertised to consumers." With its "barred prices" and "permanent promotions", Boohoo proposed "95% non-compliant advertisements".
The UK's Boohoo online clothing sales platform was sanctioned after a fraud crackdown investigation. In 95% of the promotions reviewed, the discount ads were non-compliant.
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