France Family Set to Benefit in Millions as Hollywood Brings Global Spotlight on NASCAR’s Property

France Family Set to Benefit in Millions as Hollywood Brings Global Spotlight on NASCAR’s Property

A flash of sun over Daytona Beach in 1969 saw Bill France Sr. partner with John Bishop to give sports-car racing its own arena, birthing IMSA, with France financing 75 percent and Bishop managing the fledgling series. What started as a tiny race featuring just 328 enthusiastic fans grew into the powerhouse IMSA it is today, eventually becoming the sanctioning body for the WeatherTech SportsCar Championship after the 2012 Grand-Am and ALMS merger…