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Fragma, a Beverage Between Grapes and Malt - Journalism
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Mexico City, June 3, 2025—Wine and beer gave rise to Fragma, a beverage that seeks to position Mexican Grape Ale as a style made with Mexican grapes, from one of the country's main wine-producing regions, also known for its craft beer. The project took shape three years ago in Ensenada with the intention of placing Mexico at the center of the conversation, based on a product that fuses two of the most consumed beverages in the country. Founded b…
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