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Major Television Network Taps Barstool Sports in Latest Media Merger
NO LOC, JUL 16 – Fox Sports aims to boost ratings by adding Barstool Sports content and Dave Portnoy to FS1's Big Noon Kickoff amid recent show cancellations, per reports.
- On Thursday, a new partnership was revealed between Fox Sports and Barstool Sports, which will feature Barstool content and include founder Dave Portnoy as a regular contributor to Big Noon Kickoff beginning August 29 in Columbus, Ohio.
- The deal follows Barstool's previous short-lived ESPN program in 2017 and comes as FS1 recently canceled three daytime shows, creating studio programming needs.
- Barstool will air a two-hour weekday show on FS1 and contribute to college football and basketball coverage, including digital content across Fox platforms.
- Fox Sports CEO Eric Shanks said Barstool’s distinctive style and dedicated audience align well with the network’s shifting multiplatform approach, designed to engage younger sports enthusiasts.
- This collaboration marks Portnoy's highest-profile TV role, with implications for boosting Fox Sports ratings and engaging the key 18-34 demographic against competitors like ESPN.
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Fox Sports reveals broadcasting change as plans with Barstool Sports revealed
FOX Sports has announced a major broadcasting addition to its network. The network revealed a TV deal with Barstool Sports and its founder, Dave Portnoy. GettyFox Sports and Barstool Sports founder Dave Portnoy has reached an expansive deal[/caption] Fox SportsPortnoy will appear on FS1’s college football pregame show, Big Noon Kickoff[/caption] On Thursday afternoon, Fox Sports announced an expansive deal with Barstool Sports. Portnoy will be a…
·New York, United States
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Idaho Press+8 Reposted by 8 other sources
Fox Sports teams up with Barstool Sports, including appearances on 'Big Noon Kickoff'
Fox Sports is joining forces with Barstool Sports.
·Cherokee County, United States
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Major television network taps Barstool Sports in latest media merger
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·New Jersey, United States
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Total News Sources26
Leaning Left5Leaning Right3Center8Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 31%
C 50%
R 19%
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