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Formula 1 world champion Lando Norris has signed up with a mysterious company claiming it provides 'rocket fuel for AI'

Summary by Tech Radar
In today's social media age, celebrity brand ambassadors are a common sight, helping endorse or promote a brand's products or tools, giving that extra bit of sparkle or star power.This is especially true in the consumer market, but we're now increasingly seeing it in the B2B tech world, where what 10 years ago would have been niche businesses now have the power to hire top talent to promote their brand - I'm talking Idris Elba promoting ServiceN…
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Tech Radar broke the news in Bath, United Kingdom on Saturday, August 15, 2026.
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