Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95. Brooklyn native Auerbach spent 47 years at WMA where he started working part-time in the New York mailroom while still […]

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Larry Auerbach Dies: Venerable WMA Agent & USC Cinematic Arts Associate Dean Was 95

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Known as "the man with the golden Rolodex," the agent, who got his start working in the WMA mailroom, booked Elvis Presley's first TV performance and worked with Aretha Franklin, Sam Cooke and Sammy Davis Jr.

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Larry Auerbach, Longtime William Morris Agent and USC Cinematic Arts Industry Relations Head, Dies at 95

Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95.  
	Brooklyn native Auerbach spent 47 years at WMA where he started working part-time in the New York mailroom while still in high school. He began his agenting career with small theater and nightclub booking before launching the…

DNyuz

Larry Auerbach, former powerhouse agent at the William Morris Agency who segued to a second career helping USC students break into into the entertainment industry, passed away peacefully this morning, Nov. 23. He was 95.   Brooklyn native Auerbach spent

hive.news

Larry Auerbach, former powerhouse agent on the William Morris Company who segued to a second profession serving to USC college students break into into the leisure business, handed away peacefully this morning, Nov. 23. He was 95.  
	Brooklyn native Auerbach spent 47 years at WMA the place he began working part-time within the New York mailroom whereas nonetheless in highschool. He started his agenting profession with small theater and nightclub…

Larry Auerbach Dies: Venerable WMA Agent & USC Cinematic Arts Associate Dean Was 95

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