Why Paramount’s $7.7 Billion UFC Gamble Will Pay Off

Donald Trump saved the UFC

A new bombshell has fallen on the sports-media villa: Dana White cloaked in the glory of a whopping seven-year, $7.7 billion media-rights deal with Paramount to stream all UFC fights on Paramount+ in the United States and select simulcast events on CBS. For the love of everyone’s wallets, goodbye Pay Per View and hello to a new right-wing cultural shift in mainstream sports coverage.  Why is this new deal so relevant? Since the UFC’s inception i…

Did Dana White’s Friendship With Trump Help Deliver a $7.7 Billion Bonanza for UFC?

The blockbuster media rights deal with Paramount/Skydance puts UFC on a par with the NCAA’s March Madness and Nascar.

Dana White Could Fire Joe Rogan Over His “Socialist” Take On UFC’s $7.7B Paramount Deal

2026 will be a new era for the UFC, and the fans can’t wait for it. After years of spending almost a hundred dollars to witness some UFC PPV action, the new $7.7 billion deal with Skydance’s Paramount will abolish the existing PPV model, which is something that fans seem happy about. But what does it mean for the fighters? That had UFC commentator Joe Rogan thinking recently during an episode of his multi-million-dollar podcast. UFC legend Georg…

Why Paramount’s $7.7 Billion UFC Gamble Will Pay Off

With a monster deal for the UFC’s media rights, David Ellison now has a seat at the table to decide the future of sports broadcasting—and the streaming wars.

Dana White is 'very confident' ESPN will continue to cover UFC

After the news broke that the TKO-owned UFC and Paramount Global had agreed to a seven-year, $7.7 billion rights deal, there were rumblings that ESPN’s interest in covering the MMA league could dissipate. “One thing that I don’t think that has been talked about enough in all of this, and I can’t wait to see what it turns into — and again, you’re the perfect person to talk to this about — is you know that when ESPN is out of business with a sport…

Dana White credits 'wizard' with helping him make $7.7 billion UFC deal and Canelo vs. Crawford

Dana White says the UFC'S $7.7 billion rights deal and Canelo vs. Crawford wouldn't have happened if he didn't link up with Gary Brecka.