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Former Pro Swimmer From Petaluma Now Designs Women's Swimwear With Style and Substance

Summary by Sonoma Magazine
To paraphrase the classic ’80s ad that’s become a meme, Morgan Filler is not only the founder of See Her Swim — she’s also a client. The Petaluma mother of two girls and former professional swimmer launched the brand in the fall of 2020 after recognizing a need for high-performance swimwear that was also stylish. “When I had my own kids, I saw that if I wanted them to play in the water and swim, I had to make it fun,” says Filler, who grew up op…

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Sonoma Magazine broke the news in on Wednesday, July 16, 2025.
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