US EditionPorsche Admits Mistake on Electric-only Strategy – Report
Porsche plans to add combustion and hybrid options after a 34% sales drop in Australia, reversing its EV-only Macan strategy, Volkswagen CEO Oliver Blume said.
8 Articles
8 Articles
Oliver Blume, Former Porsche Ceo, Is Sincere: “We Are Wrong About the Macan” - Hybrids and Electrics
Porsche has publicly acknowledged one of the most relevant strategic errors in its recent history. Oliver Blume, until January 1st CEO of the Stuttgart brand, has admitted that the decision to remove the Porsche Macan from combustion was a miscalculation.The company trusted that its electric version would cover the demand, but the actual evolution of the market has forced to rethink its strategy.The Gas Macan had a premature withdrawal In an int…
Oliver Blume leaves his post at Porsche and takes stock of his decade in the German brand. Porsche has a new CEO in this 2026. His former leader, Oliver Blume, took stock of the German brand in recent years and of his strategy for the electric vehicle, syncing and admitting the mistakes made.It was one of the most important news in the German automotive industry in the last months of 2025: Oliver Blume, until last year Porsche CEO and CEO of the…
Former Porsche CEO Oliver Blume Admits Electric Macan Was A Mistake
Car companies were more excited about the prospects for EVs in the early 2020s. Porsche didn’t go all-in with a pledge to be completely electric by 2030; the German brand targeted 80% with a carve-out for the 911. But Porsche did make a bold bet on electric vehicle technology. The brand decided to go all-electric [...]
In contrast to its own transition to electric power, Porsche now admits that it has been mistaken. The programmed shutdown of the Macan with a thermal motor, which has long been one of its commercial pillars, would have been a bad strategic decision. A rare admission, formulated by Oliver Blume, former Porsche CEO and current Volkswagen Group boss. A transition to electric power deemed too radical by Porsche In an interview given to our colleagu…
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