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Former Sony Boss Shuhei Yoshida Doesn't Think Gamers Should Be Complaining About the Price of Games. And I Think He's Missing the Point

  • Former PlayStation boss Shuhei Yoshida stated at Gamescom Latam in 2025 that $70 to $80 prices for top-quality games still represent a good value compared to other entertainment.
  • This view arose amid rising game prices from $50 to $60 and then to $70, with some Nintendo Switch 2 games and others possibly reaching $80 amid industry-wide cost increases.
  • Yoshida emphasized that pricing should reflect each game's budget and value, supporting variable pricing and publisher discretion while noting gamers must carefully consider purchases.
  • He stated that paying $70 or $80 for high-quality games offers great value compared to other entertainment options, and emphasized that as long as consumers make thoughtful purchasing decisions, they have little reason to be upset.
  • This stance highlights ongoing debate about affordability and value in gaming, especially as higher prices may risk pricing out some players despite entertainment offered.
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gamesradar broke the news in on Friday, May 16, 2025.
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