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Forget Fear, Joyful Marketing Works: Examples From Top Brands #CareerPlanning #CareerTips #CareerAdvancement

Summary by remotereadywork.com
As the founder and CEO of The Joy Brigade, Shabnam Mogharabi counsels people to rebel with joy. She’s embraced the strategy herself, doing the research, getting brands to buy in, and executing projects in marked contrast to her journalistic beginnings where she knew “if it bleeds, it leads,” also known as negativity sells. Shabnam co-founded the mission-driven studio SoulPancake, which focused on uplifting and inspiring content, with actor Rainn…
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remotereadywork.comremotereadywork.com

Forget Fear, Joyful Marketing Works: Examples From Top Brands #CareerPlanning #CareerTips #CareerAdvancement

As the founder and CEO of The Joy Brigade, Shabnam Mogharabi counsels people to rebel with joy. She’s embraced the strategy herself, doing the research, getting brands to buy in, and executing projects in marked contrast to her journalistic beginnings where she knew “if it bleeds, it leads,” also known as negativity sells. Shabnam co-founded the mission-driven studio SoulPancake, which focused on uplifting and inspiring content, with actor Rainn…

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Content Marketing InstituteContent Marketing Institute

Forget Fear, Joyful Marketing Works: Examples From Top Brands

Joy can be a successful element of your marketing strategy. But marketing with joy doesn’t mean promoting unrelenting optimism. Learn how companies — Purina, Dramamine, Nike, and others — approach joy in their content.

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Content Marketing Institute broke the news in on Tuesday, January 21, 2025.
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