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Jim Farley Hails Ford's Truck Of 'Essential Economy' As Automaker Teams Up With Carhartt: 'Made Sense To
The package adds Carhartt graphics, 20-inch wheels and Bridgestone Dueler tires as Ford expands a Detroit-rooted partnership.
- On Friday, May 8, 2026, Ford Motor Co. and Carhartt opened orders for their collaborative 2027 Super Duty truck, manufactured at the Ford Kentucky Truck Plant in Louisville.
- This multi-year partnership aims to support the 'Essential Economy' of 3 million businesses and 95 million workers, leveraging shared Detroit roots and a history of serving tradespeople.
- The Carhartt package adds $4,195 to an XLT F-250 or F-350 price, featuring unique 20-inch wheels inspired by Detroit manhole covers and an interior with Duck Canvas-inspired stitching.
- John Emmert, global director for Ford Pro, called the partnership a "match made in heaven," though the truck is not expected to create additional jobs at the plant.
- The two brands have orbited each other for more than 100 years, and this collaboration aims to serve workers while Ford continues expanding its Kentucky facility, one of the city's largest employers.
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Ford, Carhartt double down on American workers with new truck, small business push
Two iconic Detroit brands are joining forces to support the workers and industries that keep the U.S. economy running.Ford Motor Co. and Carhartt on Thursday unveiled a broad collaboration aimed at spotlighting what they call the "essential economy," including sectors such as construction, manufacturing, public services and the skilled trades. The effort brings together product innovation, small business support and local investment in the Motor…
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Total News Sources12
Leaning Left1Leaning Right1Center3Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 20%
C 60%
R 20%
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