Ford’s $30,000 EV Truck Sets Ambitious Goal: 100,000 Sales in Year One
The target would make Fathom the best-selling non-Tesla EV in America, with a starting price just under $30,000, people familiar with the matter said.
- Ford set an internal goal to sell 100,000 Ford Fathom electric pickups in the model's first year, according to people familiar with the matter cited by the WSJ.
- The automaker established a 'skunkworks' development center to revolutionize manufacturing methods for the Fathom, applying lessons from the Ford Lightning program to keep costs down.
- Ford announced last month the Fathom will start under $30,000, while a camouflaged prototype was spotted in Las Vegas this week driving on city streets.
- Reaching 100,000 units would be unprecedented outside Tesla, as no automaker has sold that volume of a single model annually in America, underscoring the goal's aggressive nature.
- Production begins in 2027 with the vehicle featuring a NACS charging port, while the market watches whether the promised price remains firm amid previous electric truck launch surprises.
14 Articles
14 Articles
Ford Bets Big on Its $30K EV Truck
Ford is betting big that a $30,000 electric pickup can do what no non-Tesla has done in America. The automaker is targeting sales north of 100,000 in the first year for its new Fathom truck , sources tell the Wall Street Journal , a volume only Tesla has hit with...
Ford Risks Another Big EV Failure
The post Ford Risks Another Big EV Failure appeared first on 24/7 Wall St..Somehow, The Wall Street Journal got hold of Ford’s (NYSE: F) sales of its Fathom, which is its most recent jump into the EV sector. The figure is 100,000 in the first year. Maybe the approximately $30,000 price tag will help. Almost every car industry headwind is against it. This looks a bit like Ford’s first massive move into EVs. In 2021, it said it would put $30 billi…
Ford Wants 100,000 Fathom Sales in First Year. It Took F-150 Lightning Five Years: TDS
Ford has reportedly set an ambitious goal for its $30,000 electric truck, that would have it triple the F-150 Lightning's best single-year sales in its first year on the market.
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