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Ford to reveal more about its new low-cost electric vehicles on August 11

KENTUCKY, AUG 11 – Ford aims to lower EV costs with a new platform starting near $25,000 to boost affordability amid a 31% drop in EV sales, targeting production in the U.S.

  • Ford will reveal plans for a new low-cost electric vehicle and platform at an event in Louisville, Kentucky, on August 11, 2025.
  • This announcement follows Ford’s $1.3 billion loss in its EV division during the second quarter of 2025 and pressures from shifting market demands and potential EV tax credit rollbacks.
  • Ford’s new platform will support a midsize electric pickup truck planned for release in 2027, with vehicles designed for retail and commercial customers and featuring personalized digital experiences.
  • CEO Jim Farley called the upcoming announcement a “Model T moment,” highlighting the company’s strategy to compete globally by reengineering its supply chain and emphasizing small, affordable EVs for urban use.
  • The event signals Ford’s attempt to regain leadership in EVs, secure jobs, open export markets, and address competition primarily from Chinese manufacturers in the evolving global electric vehicle market.
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Detroit Free Press broke the news in Detroit, United States on Thursday, July 31, 2025.
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