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Ford Thinks It Can Beat China and Build the World's Cheapest EV Motors for its $30K Electric Truck: TDS

Ford aims to produce the world’s cheapest electric vehicle motors by leveraging highly productive California talent to reduce costs below Chinese competitors, targeting a $30,000 truck.

Summary by The Drive
Apparently the key is hiring expensive people from California instead of Detroit.

3 Articles

The DriveThe Drive
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Ford Thinks It Can Beat China and Build the World's Cheapest EV Motors for its $30K Electric Truck: TDS

Apparently the key is hiring expensive people from California instead of Detroit.

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MotorTrendMotorTrend
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Ford Plans to Build the World’s Cheapest EV Motors for Its $30K Electric Truck Platform

Ford’s chief of EVs says the American automaker can beat China on cost by hiring expensive people.

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autospies.comautospies.com

Ford Says It Can Beat the Chinese With A $30,00 EV Pickup - As Long As It Is Built In Detroit Over California - AutoSpies Auto News

Ford Says It Can Beat the Chinese With A $30,00 EV Pickup - As Long As It Is Built In Detroit Over California

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MotorTrend broke the news in on Thursday, January 8, 2026.
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