Ford’s ‘Refined’ EV Plans Seek Model E Profitability: Here’s How

Ford’s ‘refined’ EV plans seek Model e profitability: Here’s how

By Breana Noble, The Detroit News Ford Motor Co.’s Model e electric vehicle division has lost billions of dollars for years, but executives say it’ll exit the red by 2029. Expensive batteries and capital investments for new plants have challenged margins for the division. Unlocking its value is a key part of the company’s goal of achieving an 8% adjusted operating margin by 2029, up from 3.6% in 2025. The Dearborn, Michigan, automaker now says i…

Ford targets Model e profitability by 2029 amid EV strategy reset

On the Dash: Ford’s shift toward affordable EVs under $40,000 could improve showroom traffic and volume opportunities. Lower-cost battery platforms and extended-range EVs may ease consumer range anxiety and inventory risk. Software, autonomy, and energy products are becoming core profit drivers dealers must prepare to retail and service. Ford has noted that its Model e electric vehicle division will reach profitability by 2029, marking a strate…