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Ford Racing: A new era for America's race team

  • Ford Motor Company formed a new global division called Ford Racing on September 4, 2025, to unify its road and race programs under one brand.
  • The rebranding builds on Ford Performance and follows Henry Ford's 1901 Sweepstakes race win, linking a legacy of racing to current business strategy.
  • Ford Racing will consolidate its operations under one roof in Dearborn, overseeing racing programs, road vehicles, customer engagement, merchandise, and global branding efforts.
  • Will Ford stated the rebrand "signals a completely new way of thinking" and that engineers will bring innovations from track to road products and vice versa.
  • Ford Racing aims to drive profits and enhance product offerings by applying motorsport technology to family vehicles like Mustang and Raptor, maintaining competitive motorsports presence globally.
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36 Articles

Fast CompanyFast Company
Lean Left

Ford Motor company announces rebrand, new logo for its motorsports program

Ford Motor Company is rebranding its motorsports program to Ford Racing.The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder Henry Ford.The motorsports arm of the company had previously been called Ford Performance. The company, noted global director Mark Rushbrook, was founded on racing when Henry Ford in 1901 won a race in a car called “Sweepstakes” that catapulted him to…

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The Morning SunThe Morning Sun
+3 Reposted by 3 other sources
Center

Ford Racing: A new era for America’s race team

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder Henry Ford. Related Articles MIVCA girls volleyball rankings for Week 2 of the 2025 season ‘He’s really good’: It’s Mateer vs. Underwood as Michigan girds for Oklahoma star College Football picks: USF b…

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Detroit Free PressDetroit Free Press
Lean Left

Ford transforms its racing division to bring track technology to your driveway

The new Ford Racing organization, formed Sept. 4, will encompass road and race cars, customer experiences, merchandising and global activities.

·Detroit, United States
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The Detroit NewsThe Detroit News
Center

New Ford Racing division establishes motorsports as key brand pillar

·Detroit, United States
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Associated Press NewsAssociated Press News
+18 Reposted by 18 other sources
Lean Left

Ford Racing: A new era for America's race team

Ford Motor Company has rebranded its motorsports program to Ford Racing. The announcement was made in a letter to employees by Will Ford, the great-grandson of company founder Henry Ford.

·United States
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U.S. NewsU.S. News
Lean Left

Ford Racing: A New Era for America's Race Team

Ford Motor Company is rebranding its motorsports program to Ford Racing.

·New York, United States
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U.S. News broke the news in New York, United States on Thursday, September 4, 2025.
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