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Ford Is Focusing on Efficiency to Make Its 2027 $30,000 EV Pickup Affordable
Ford targets a $30,000 price by cutting weight, drag, and battery size while boosting range by nearly 50 miles, aiming to rival Tesla and BYD in affordable EV trucks.
- On Feb. 17, Ford unveiled details for its Universal Electric Vehicle platform, saying the first mid-size electric pickup will launch in 2027 starting at around $30,000.
- Driven by cost math, Ford concluded battery costs, which account for 40% of EV cost and 25% of weight, prompted a $19.5 billion retrenchment and EV reset after F‑150 Lightning setbacks.
- Engineering details show the UEV platform cuts structural parts from 146 to two using large unicasting and improves aerodynamic efficiency by 15% overall and 30% at highway speeds.
- Manufacturing changes mean Ford will build UEV trucks at Louisville Assembly Plant with about 40% less cycle time and roughly 600 fewer workers, enabling affordable advanced features including semi‑autonomous Level‑3 tech by 2028.
- Looking at strategy, Ford positions the UEV as a budget-priced EV line debuting next year to contend with Chinese automakers, claiming lower costs than a Tesla Model Y and more space than a Toyota RAV4.
18 Articles
18 Articles
TechCrunch
technewstube.comFord turns to F1 and bounties to build a $30,000 electric truck
A combination of 3D-printed Lego-like parts, Formula 1 thinking, and a bounty program will help the company hit that target. The team, led by Tesla veteran Alan Clarke, is obsessed with efficiency.
Ford unveils major update on revolutionary £22,000 electric vehicle launching next year
Ford has unveiled lofty measures to slash the cost of its new electric cars, with continued goals to offer a new EV at less than £23,000.The Universal EV Platform has been developed by Ford as part of its mission to create an affordable family of electric cars following a huge $5billion (£3.7billion) investment into its US facilities.One of the first parts of this endeavour is to create a midsize four-door electric pick-up truck with a targeted …
East Bay Times
Ford looks to hit $30,000 EV price target by shrinking battery
By Keith Naughton and Ed Ludlow, Bloomberg Ford Motor Co. is out to prove that it hasn’t retreated entirely from the electric vehicle race, despite the $19.5 billion retrenchment it revealed in December. In doing so, it’s gearing up for next year’s debut of a budget-priced EV line to contend with China. Related Articles Used EVs under $25,000 propel sales even as new models languish Rivian’s R2 launch offers invest…
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