US EditionFord May Cancel Its Electric F-150 Pickup Truck, WSJ Reports
Ford sold just 33,000 F-150 Lightning trucks in 2024, facing high costs and regulatory rollbacks that challenge electric truck profitability, sources said.
- On November 6, 2025, Ford executives are considering ending the all-electric F-150 Lightning after a late October decision to idle production, the Wall Street Journal reports, with no final decision made.
- After earlier production troubles from a fire at Novelis's Oswego, New York factory, Ford's Lightning, launched in 2022 with a promised $40,000 base price, wound up costing buyers more.
- Once projected to hit 150,000 units annually, the Lightning sold just 33,000 last year and struggles with a few thousand per quarter amid a 24% drop in total EV sales.
- Ford must choose between continuing losses or pausing, as one dealer owner won't order Lightnings due to weak demand while executives weigh avoiding further losses.
- With the federal EV tax credit gone, Ford's EV sales declined amid a 24% drop in October, while tariffs and higher costs make money-losing EV models harder to sustain.
48 Articles
48 Articles
Ford May Dump F-150 Lightning
Ford Motor Co. (NYSE: F) only sold 1,542 F-150 Lightning electric vehicles (EVs) in October. That was down 17% from the same month a year ago. And it is only 51 a day nationwide for Ford’s electric flagship. Now, Ford may kill the Lightning completely. There could not be a greater blow to the company’s EV ambitions. Executive Chair Bill Ford had said the launch of the vehicle was the most important during his time at the company. Quick Read Fo…
Report: Ford to pull plug on electric F-150
INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, who has the latest on U.S. household debt reaching $18.5 trillion and Ford pulling the plug on the electric F-150. Total household debt reaches $18.5 trillion in US Household debt continues to rise as Americans keep spending. Increases in the cost […]
Ford May Ditch its Electric F-150
Current conditions: Typhoon Kalmaegi is slamming into Vietnam after leaving more than 110 dead in the Philippines • Temperatures are plunging 15 degrees Fahrenheit on average across the eastern half of the United States, bringing the season’s first snowfall in many places • A barrage of autumn storms are set to deluge parts of the Pacific Northwest with up to 8 inches of rain.THE TOP FIVE1. Ford swerves on the electric F-150Ford may be veering a…
Ford reportedly considers cancelling F-150 Lightning: ‘The demand is just not there’
Ford is considering a drastic move with its F-150 Lightning, which was the best-selling EV pickup on the market last quarter, beating out Tesla’s Cybertruck. Ford has had a tumultuous entrance into its more expanded electric vehicle strategy over the past several years. At one point, the company was widely considered to be the most invested legacy automaker in the transition to electrification, but as the company has seen some real backtracking …
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