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Ford CEO Jim Farley Reaffirms Key Details About New Electric Pickup Truck

Summary by Autoevolution
The Ford Motor Company is continuing its push into mass-market electrification, with leadership reiterating the automaker's plan to tackle the elusive $30,000 electric vehicle benchmark head-on. Speaking to investors during the second quarter earnings call, Ford chief executive officer Jim Farley has reconfirmed the originally promised starting price for the brand's yet-unnamed electric pickup. Based on a completely new platform... (continue rea…

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autoevolution broke the news in Bucharest, Romania on Thursday, July 30, 2026.
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