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Ford Changes Strategy (Again) in Europe and Names New CEO
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5 Articles
Ford changes strategy (again) in Europe and names new CEO
Ford has nominated a new CEO for Europe as it wants more region-focused cars again. Jim Baumbick is named Ford of Europe’s first president in three years; his first task will be to develop and build those more Europe-focused cars. Ford has named Jim Baumbick as its first dedicated European boss in three years, as part of a wide-reaching strategy to optimize its business in the region. Ford of Europe hasn’t had an official leader since the depart…
Ford Names Baumbick President of Ford Europe, Makes Other Leadership Changes
Jim Baumbick, Sam Basile, and Andrew Frick have been named to key positions at Ford Motor Co. // Photos courtesy of Ford Ford Motor Co. in Dearborn has announced a series of leadership changes — including Jim Baumbick as president of Ford Europe — that it says strengthen its global operations as the company continues its Ford+ transformation. Baumbick will lead the strategic direction for the company’s European business unit to drive stronger al…
In recent years, Ford has given way to competition in Europe. The American brand, historically very attached to the Old Continent, even has what one might call a "brand in the brand": Ford Europe. Only, several flagship models have left the catalog. The new boss, Jim Baumbick, will have to make sure that the range expands again. Ford is always focusing on Europe L的Europe has always been an important market for Ford, historically. The brand has e…
Ford has appointed Jim Baumbick as the new president of Ford Europe, effective 1 November. The executive, with a broad career in product development and strategic planning, will be in charge of strengthening the brand’s position in the European market and accelerating its transformation towards electric mobility.
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