US Edition
'For the good of our kids': Australia to roll out social media ban
- On Oct 14, the Australian federal government released the A$14 million For The Good Of campaign to prepare families for the under‑16 social media ban starting Oct 19 across TV, billboards and social media.
- The law delays access for people under the age of 16, with Communications Minister Anika Wells stating, 'Until the 10th of December, it is legal for kids to be on social media, and if that's where they are, that's where we need to talk to them about what this means and why we're doing it.'
- TBWA and Universal McCann developed and oversaw the campaign with $7 million and $1.1 million contracts, and the video directs viewers to eSafety.gov.au.
- On Monday, Google and Microsoft appeared before the Senate Environment and Communications References Committee while Meta, Snapchat and TikTok refused to appear, prompting Greens Senator Sarah Hanson-Young to call for compelled testimony.
- Reuters noted the multimillion-dollar campaign accompanies a world-first ban as governments around the world watch Australia's effort to protect young teens ahead of the December start date.
16 Articles
16 Articles
With the main slogan "for the good of our children" the program to ban teenagers from social media
Australia Launches ‘For the Good Of’ Campaign Ahead of Teen Social Media Ban
Australia has rolled out a A$14 million (US$9.05 million) nationwide ad campaign to promote its world-first social media ban for teenagers, set to take effect on December 10. The campaign, titled “For The Good Of,” aims to raise awareness among parents and children about the upcoming restrictions, which will prevent people under 16 years old […] The post Australia Launches ‘For the Good Of’ Campaign Ahead of Teen Social Media Ban appeared first …
Australia says social media ban is 'for the good of our kids' in new ad campaign
SYDNEY (Reuters) -Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its December start date.
Coverage Details
Bias Distribution
- 60% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
