For The First Time In Nearly 30 Years, Smucker’s Is Making A Major Change

For The First Time In Nearly 30 Years, Smucker’s Is Making A Major Change

Credit: NoDerog / Getty ImagesSmucker’s, the beloved brand known for its fruit spreads, is getting a fresh look this spring. J.M. Smucker Co. announced that the packaging for its jams and preserves will be updated for the first time in nearly three decades. With increased competition on grocery shelves and evolving shopper preferences for contemporary, visually appealing brands, the redesign is part of the company’s effort to modernize its iconi…

J.M. Smucker Co Announces Packaging Refresh Of Smucker's Fruit Spread

According to J.M. Smucker, the photorealistic redesign is part of a broader marketing shift that will focus on “modern eating moments,” spotlighting how its customers use the company’s spreads beyond the PB&J. The post J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread appeared first on DIELINE.