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'For sure': Two impromptu words by Macron go viral

Summary by Le Monde
During his speech at the World Economic Forum in Davos, the French president delivered a common English phrase – in a strong accent – that achieved global fame.

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French President Emmanuel Macron proved at the World Economic Forum in Davos that even a short statement in English with a heavy French accent can conquer the world. During his speech, Macron acknowledged that Europe is “sometimes too slow, for sure.” “Sometimes it needs reform, for sure.” This word “sure,” which was given special emphasis with an exaggerated accent, and was even said to be “a little ridiculous,” instantly became a viral hit. …

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Le Monde broke the news in Paris, France on Wednesday, January 28, 2026.
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