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For Next Gens, Fandom=Trust - The Robin Report
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For Next Gens, Fandom=Trust - The Robin Report
Millennials and Generation Z rally behind brands that their parents would never consider. Morning Consult CGO, Jeff Cartwright, says that’s because “older generations have had more time with brands,” and that Gen X and boomers have “been in the buying zone for longer.” The assumption is that with age, comes the skepticism that prevents older generations from putting their trust in digitally native brands. Brand trust was once validated by incide…
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