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‘By Eggs’, the New Equality Campaign to End the Expression ‘Testosterone Race’
17 Articles
17 Articles
"To have eggs is to dress as you please, to kiss with whom you deserve"; "to cry doesn't make you have less or to shout makes you have more"; "if you really have them, you don't have to go around fringing that you have them" the actor launches in the announcement with which the ministry wants to address masculinityThe bar bar or Facebook group: men who share photos of women to prove that they are men What does it mean to have eggs?, what do you …
"It is going to be a lot to talk about," said Ana Redondo , Minister for Equality, on the new campaign launched by the government to "resignify an expression of force, domination, violence or irrational testosterone and rancid." From Equality they consider that turning the "for my eggs" is a way of fighting "the battle of negationism of the younger ones." Redondo assures that youth is backing back in support of equality. "What is being a man?" o…
"Por huevos" (For balls) is the name of the Ministry of Equality's new campaign, which challenges the traditional macho expression. Actor and comedian Paco León is the star of this spot. "Let's talk about eggs. What do you have to do to have them?" he begins by launching this message. In addition to typical dishes like tortilla or empanada, the egg is extended to a form of courage: "daring to tell your colleague that if he sends one more photo o…
The Minister of Equality, Ana Redondo, and the Secretary of State for Equality and for the Eradication of Violence against Women, María Guijarro, have presented the institutional campaign "For eggs" on masculinities. The initiative seeks to sensitize society on the need for a cultural transformation towards more egalitarian and co-responsible masculinities, and it does so through the slogan "For eggs", an expression closely associated with the m…
The Minister for Equality explained yesterday that «resigning 'for my eggs' has its own, and I think you will like the result»
Redondo calls for "to flee from violence, the testosteronic burden and the traditional 'bymishuevism'" that separates men from being who they want to be.
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