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For a century, journalists have had a voluntary ethics code. Editors are giving it an AI-era reboot

The 967-word draft adds guidance on verification, misinformation and fabricated images as public trust falls and freelance work grows.

  • The Society of Professional Journalists has drafted its first ethics code update in 12 years, addressing the rapid emergence of artificial intelligence and shifting media landscapes to maintain professional standards.
  • Seeking to address declining public trust in journalism, the SPJ Ethics Committee convened in Indianapolis in June after extensive virtual meetings to finalize the draft code.
  • The result is a 967-word draft code, 73 words longer than the existing version, adding a requirement to 'be vigilant and courageous about holding those with power accountable' .
  • SPT President Chris Vaccaro stated the code remains vital despite being voluntary, saying, "We're definitely not going to operate under the assumption that no one's going to use it."
  • With one-third of journalists now freelance or self-employed, the committee emphasizes that professional standards apply regardless of platform or employer, reminding practitioners that ethical responsibility remains constant across all work arrangements.
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For a century, journalists have had a voluntary ethics code. Editors are giving it an AI-era reboot

The Society of Professional Journalists is revising its Code of Ethics for the first time since 2014.

·New York, United States
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Walk to some corner of a newsroom and you can often find it glued to a bulletin board, perhaps peeking behind the coffee maker: the Code of Ethics of the Professional Journalists Society (SPJ), in the United States. It has less than a thousand words and fits on a poster.

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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, September 1, 2026.
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