Fonterra, Greenpeace settle over misleading '100% New Zealand grass-fed' butter claims

Fonterra settles activists' misleading packaging lawsuit for '100 percent NZ grass-fed' claims

Greenpeace Aotearoa is renewing calls for the dairy industry to ditch the use of imported palm kernel expeller feeds.

Fonterra, Greenpeace settle over misleading '100% New Zealand grass-fed' butter claims

Fonterra has admitted it likely misled customers over the use of “100% New Zealand grass-fed” on its Anchor butter packaging. Greenpeace Aotearoa filed a...

Fonterra settles activists’ misleading packaging lawsuit for ‘100 percent NZ grass-fed’ claims

Reading Time: 2 minutes By Monique Steele of RNZ Greenpeace Aotearoa is claiming victory against dairy giant Fonterra for misleading butter packaging it labels as “greenwashing”. The activist group filed the lawsuit in September 2024 for logos featured on Fonterra Brands’ Anchor butter sold between December 2023 and April 2025 that said “100-percent New Zealand grass fed”. But it argued the co-operative’s dairy cows were also fed imported supple…