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Font-Romeu Pyrénées 2000 Creates a Branded World Around Its Tobogganing on Rail with the a La Fronte Agency
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While ski resorts competed to seduce families, selling only package and panorama was no longer enough. In Font-Romeu Pyrénées 2000, the question was simple: how to differentiate a new toboggan on rail in an ultra-competitive market? To answer this question, the resort managed by Altiservice called on the Toulouse agency A la Fronte. Their bias was taken: turning a 4 season attraction into a real narrative brand platform. Photo Credit: A la Front…
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