Follow the money: the organisations that spent the most on social media during the election

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Follow the money: the organisations that spent the most on social media during the election

The Conversation , CC BYSocial media advertising is an increasingly important frontier in election campaigns. Political parties, candidates and third-party groups – such as trade unions, industry bodies and interest groups – all spend big to push their message high into the algorithms of potential voters. Read more: What did the parties say on TikTok in the election, and how? Here's the campaign broken down in 5 charts In the 2025 Australian fe…