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Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation

Folgers remixes its classic jingle with hit wake-up songs across genres to engage younger audiences on major streaming and social platforms, aiming to refresh brand recognition.

Summary by Adweek
Folgers remixes its classic jingle with decades of hit songs about waking up.

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Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

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AdweekAdweek
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Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation

Folgers remixes its classic jingle with decades of hit songs about waking up.

Read Full Article
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Adweek broke the news in on Tuesday, February 17, 2026.
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