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Flora Food Group Owner KKR to Kick Off €7bn Auction

Summary by Sky News UK
Private equity firms have begun circling the maker of I Can't Believe It's Not Butter as its long-standing owner kicks off an auction which could value it at about €7bn (£6bn).

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American investor KKR is putting Flora Food Group, the Dutch food company behind brands such as Becel, Blue Band, and Bertolli, up for sale in the coming weeks. This is reported by Sky News, without citing sources.

·Apeldoorn, Netherlands (Kingdom of the)
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Several venture capital firms, such as Platinum Equity and One Rock, would be interested in acquiring the product group to spread.

KKR is preparing to sell Flora Food Group, a manufacturer of popular spread brands, including I Can't Believe It's Not Butter. Sky News has reported that the transaction could be valued at around €7 billion. Private equity firms are reportedly interested in the asset.

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Sky News UK broke the news in United Kingdom on Wednesday, September 16, 2026.
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