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Floor 21 maddened Bogotá in launching the new image of Pepsi: everything that happened in the ev

Summary by La Mega

Pepsi, the iconic beverage brand, recently celebrated the renewal of its visual identity with a series of exclusive events in Colombia. The campaign, under the slogan "Welcome the New", led the brand to take a turn in its image, seeking to reflect the energy and current passions of its audience. The first event of this series took place in Bogotá, with a concert of the band Piso 21, where more than 200 fans gathered to enjoy a unique musical exp…

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Floor 21 maddened Bogotá in launching the new image of Pepsi: everything that happened in the ev

Pepsi, the iconic beverage brand, recently celebrated the renewal of its visual identity with a series of exclusive events in Colombia. The campaign, under the slogan "Welcome the New", led the brand to take a turn in its image, seeking to reflect the energy and current passions of its audience. The first event of this series took place in Bogotá, with a concert of the band Piso 21, where more than 200 fans gathered to enjoy a unique musical exp…

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La Mega broke the news in 5 days ago on Tuesday, February 18, 2025.

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