From Passion to Paycheck: How Nigerian Youths Are Turning Hustles Into Careers

From Passion to Paycheck: How Nigerian Youths Are Turning Hustles Into Careers

In Nigeria today, side hustles are no longer just a plan B. For many young people, they have become the main path to financial independence. From cake bakers in Lagos to digital illustrators in Jos, young Nigerians are finding creative ways to earn from what they know. With the right training and support, many are turning these skills into real businesses and long-term careers. Let’s paint a clear picture: Diana Okonkwo, a 25-year-old from Enugu…

Flipping from side-hustle to full-time requires grind behind glory

Founders found freedom in the journey (but they’re grateful for what they didn’t know was ahead) Jason Taylor walked away from big tech for good in January — leaving behind a dream résumé that included a long engineering career at Microsoft, then Google, for the freedom to pursue what had once been just a passion project: his own custom cabinetry company that soon would be seen on national TV.  Jason Taylor, Matchless Cabinet; photo by Haines Ea…