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Fjällräven Releases Versatile Hoja Line For Both On and Off the Bike
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Fjällräven Releases Versatile Hoja Line For Both On and Off the Bike
The Swedish outdoor clothing and equipment brand, Fjällräven, loves cycling and adventure. And now, they combine their decades of experience creating long-wearing and functional gear to launch Hoja. (Photo / Fjällräven) Hoja is cycling equipment that’s specifically designed for “life on and around the bike”. Hoja is a Swedish term that means “riding a bike just for the fun.” And Fjällräven says the term “perfectly encapsulates their approach to …
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