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Five Guys Gives Employees $1.5 Million in Bonuses After Birthday BOGO Deal Glitch
Five Guys gave $1.5 million in bonuses to about 30,000 employees after a birthday BOGO promotion glitch caused unexpected high demand, the chain said.
- Five Guys is awarding $1.5 million in bonuses to employees this month following a glitch during the chain's 40th birthday promotion on Feb 17 that overwhelmed staff and frustrated customers.
- When customers attempted to purchase the birthday BOGO deal on Feb 17, the website and app failed to load, creating an unexpected surge of traffic that left restaurant crews struggling to manage demand.
- With 30,000 employees across the system, the payout equates to around $50 per person. Five Guys CEO Jerry Murrell told Fortune, "I didn't want anyone shooting me," about the decision.
- To appease frustrated customers, the chain hosted a four-day "birthday after-party" BOGO promotion from March 9 to 12, offering a free burger with each regular-priced burger purchase.
- Five Guys wrote in a blog post that crews "were put in an incredibly difficult position," emphasizing employee resilience while stating, "You visited our restaurants in overwhelming numbers to share in the milestone, and for that, we are genuinely humbled.
21 Articles
21 Articles
The CEO of Five Guys, Jerry Murrell, offered a huge bonus to his employees after a promotion that escaped control and put a heavy pressure on those who work at U.S. restaurants. The CEO's article gave five guys a $1.5 million bonus to employees: "I didn't want someone in the back, I gave it to the bar" appeared for the first time in Romania TV.
After a failed discount campaign, Five Guy's boss Jerry Murrell pays $1.5 million to employees. His reasons attract attention.
Five Guys CEO gives over $1 million to employee
(CNN, KYMA) - Five Guys CEO Jerry Murrell is giving workers $1.5 million in bonuses. Fortune reports that's after they bore the weight of an overwhelmingly popular 40th anniversary deal. Murrell tells the outlet he had no idea the BOGO offer would cause some locations to run out of food. The chain says it tried to make it up to customers with so-called "40th After Party" deals earlier this month. The post Five Guys CEO gives over $1 million to e…
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