Fitbit Air First Impressions: Google's New Fitness Tracker Has a Built-In Coach
The $99 tracker comes in multiple band styles, and the Stephen Curry special edition adds a fabric band with a raised liner and wordmark.
- On Thursday, Google revealed the Google Fitbit Air, a screenless 'set and forget' fitness tracker designed to undercut competitors like Whoop. The launch features a special edition co-designed with NBA star Stephen Curry.
- Accompanying the hardware release, Google is rebranding the Fitbit app as 'Google Health,' integrating the Gemini-powered Google Health Coach to deliver personalized workout plans, injury advice, and nutrition tracking based on user data.
- The tracker costs $99, while the Stephen Curry Special Edition Fitbit Air is priced at $129. The lightweight 12g device features seven days of battery life, water resistance, and a signature #LockIn design.
- Preorders placed before the May 26 launch include a free $35 Google Store credit and three months of Google Health Premium, which usually costs $9.99 monthly. The subscription remains optional for tracker users.
- Positioned as a budget-friendly 'focus wearable,' the device undercuts competitors like Whoop 5.0 in the emerging screenless tracker market. The design marks a return to the 'almost invisible' pedometer style popularized in 2008.
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44 Articles
Google Unveils the Fitbit Air—You Can Preorder This Anti-Screen Tracker for $100 Right Now
Screens are distracting. That much is accepted as a maxim today. If your phone is tempting enough when it’s out of sight in a purse or pocket, how anxiety-inducing must it be to have a screen tied to your wrist in the form of a Garmin fitness tracker or Apple Watch? Enter the $100 Google Fitbit Air. It appears to be nothing more than a fabric wrist band, with the removable guts of the device hidden underneath a small bump on the top of the wrist…
Google Fitbit Air preorders come with a second band for free
The fog-colored Fitbit Air looks sharp, and it’s not available at Amazon. | Image: Google Google’s new Fitbit Air, the $99.99 screenless fitness tracker, comes out on May 26th. It’s the company’s first Fitbit release in four years, and you can use it on iOS or Android phones without a paid subscription if all you want to do is track activities, sleep, and basic health metrics (heart rate, breathing rate, etc.). However, for a monthly $9.99 fee,…
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