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Henkel Completes Strategic Portfolio Optimization with Sale of Retailer Brands Business in North America

Summary by EuropaWire.eu
Henkel Completes Strategic Portfolio Optimization with Sale of Retailer Brands Business in North America (IN BRIEF) Henkel has completed the sale of its Retailer Brands business in North America to First Quality Enterprises, marking the final step in its portfolio optimization strategy. The business, which includes products in the detergents, fabric finishers, and dishwash categories, had annual sales of around 500 million euros. This divestment…
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EuropaWire.euEuropaWire.eu

Henkel Completes Strategic Portfolio Optimization with Sale of Retailer Brands Business in North America

Henkel Completes Strategic Portfolio Optimization with Sale of Retailer Brands Business in North America (IN BRIEF) Henkel has completed the sale of its Retailer Brands business in North America to First Quality Enterprises, marking the final step in its portfolio optimization strategy. The business, which includes products in the detergents, fabric finishers, and dishwash categories, had annual sales of around 500 million euros. This divestment…

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CDR – Chain Drug ReviewCDR – Chain Drug Review

First Quality acquires Henkel’s Retailer Brands, expanding product portfolio

GREAT NECK, N.Y. — First Quality Enterprises (First Quality) announced Friday that it has signed a definitive agreement to acquire Henkel’s Retailer Brands business in North America. The acquisition enhances First Quality’s existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories. Additionally, it will result in the creation of a new division, called First Quality Home Care Products, that will operate…

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henkel.comhenkel.com

Henkel to divest Retailer Brands business in North America

Strengthening focus on innovative branded consumer business - Divestment of non-core business with limited future strategic fit - Concluding announced portfolio optimization as part of Consumer Brands integration

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henkel.com broke the news in on Friday, February 7, 2025.
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