TAG Heuer Throws It Back to the '90s with Its New Racing Chronograph

TAG Heuer Throws It Back to the '90s with Its New Racing Chronograph

The watch’s retro bracelet pays tribute to motorsports legend Ayrton Senna. TAG Heuer If you buy from a link, we may earn a commission. Learn more TAG Heuer has long been associated with motorsports, going back to when the brand was known simply as Heuer. The brand invented the dashboard-mounted chronograph in 1911, was the first non-automotive F1 sponsor in 1968, achieved cinematic immortality on the wrist of Steve McQueen in Le Mans in 1…

TAG Heuer Drops A Pair Of Watches Inspired By F1 Legend Ayrton Senna

TAG Heuer has continued its F1-focused releases with the debut of two new models inspired by three-time champion Ayrton Senna. The TAG Heuer Formula 1 Chronograph x Senna references include one with an automatic movement and one powered by a quartz movement. The quartz-powered reference is a limited edition of 3,000 examples and has an RRP of CHF 2,550; while the automatic reference is non-limited with an RRP of CHF 5,550. We’re nearing the end …

First Look: The New TAG Heuer Formula 1 Chronograph x Senna

TAG Heuer‘s 2025 overhaul of the Formula 1 collection introduced new shaped titanium cases, tighter proportions, integrated rubber straps, and crisper dials that pushed the line back to the front of the grid… Timely, as TAG Heuer (under LVMH) also returned as the official timekeeper of the FIA Formula 1 World Championship. Now the brand […]