First Look: Disney Unveils Surprise ‘Simpsons’ Attraction at D23

First Look: Disney Unveils Surprise ‘Simpsons’ Attraction at D23

When The Walt Disney Company completed its purchase of major 21st Century Fox assets on March 20, 2019, the massive deal reshaped the entertainment industry. Valued at roughly $71 billion, the acquisition handed Disney control of an enormous collection of recognizable franchises and characters. That included one family that certainly didn’t look like it belonged alongside Mickey Mouse at the time: the Simpsons. Disney has spent the years since f…

Step Inside: Disney Debuts Brand-New ‘Simpsons’ Experience at D23

Disney’s $71 billion purchase of major 21st Century Fox assets in 2019 gave the company control of a huge collection of entertainment brands. Among them was one of television’s most recognizable families: the Simpsons. Since then, Disney has mostly used The Simpsons through streaming, particularly on Disney+. But its ownership has always created another interesting question. What could Disney eventually do with the franchise outside of televisio…

Disney Pulls Back the Curtain on Surprise ‘Simpsons’ Attraction at D23

Disney has owned The Simpsons for more than seven years, but you wouldn't necessarily know it from walking through its U.S. theme parks. When Disney completed its roughly $71 billion acquisition of major 21st Century Fox assets in March 2019, it gained control of a huge collection of familiar characters and franchises. Homer, Marge, Bart, Lisa, and Maggie suddenly became part of that enormous Disney portfolio. Yet Disney hasn't rushed to put Spr…