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First lady promotes Korean cosmetics at K-beauty event in Shanghai

First Lady Kim Hea Kyung endorsed around 50 Korean cosmetic brands to boost exports amid signs of easing trade constraints during President Lee Jae Myung's China visit.

Summary by The Korea Times
First lady Kim Hea Kyung visited a Korean beauty event in Shanghai on Wednesday in a show of support for South Korean cosmetic companies' bid to expand exports to the Chinese market, Cheong Wa Dae said. Kim attended K-Beauty GLOW WEEK in Shanghai at the Fosun Foundation Art Center while accompanying President Lee Jae Myung on his visit to China, as she sought to promote Korean culture to help enhance ties between the two nations. She toured pop-…

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While First Lady Kim Hye-kyung, who accompanied President Lee Jae-myung on a state visit to China, attended an event promoting K-beauty companies, Cao Lu, a member of the idol group Fiestar, made a surprise appearance, drawing attention. On the 7th, First Lady Kim visited the "Shanghai K-Beauty Glow Week" event held at the Shanghai Fuxing Arts Center. Around 50 Korean cosmetics brands, local buyers, and Chinese influencers were in attendance.

·Seoul, Korea, Republic of
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The Korea Times broke the news in Korea, Republic of on Wednesday, January 7, 2026.
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