Apple TV’s New Intro Has Three Different Versions, Plus More Tidbits

Apple TV’s new name now comes with a new sound

Apple made a new intro sound and video to accompany things you watch on Apple TV. The “mnemonic” was made by Billie Eilish’s brother and producing partner, Finneas.

Apple TV’s new intro has three different versions, plus more tidbits

Today Apple unveiled its new intro video for Apple TV content, with music created by Finneas. In an interview with Finneas at Variety, more details have emerged about the video, including the creative process, and the three different versions debuting. more…

Apple Debuts New Apple TV Intro With Music By Finneas Following “Vibrant” Rebrand

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

Finneas on Creating a New Mnemonic Intro for Apple Originals — His Shortest Music Ever, but Possibly Soon to Be the Most Ubiquitous

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple TV."...