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Finding the right balance: how broadcasters can optimise cloud and ground resources

Summary by TVBEurope
While the cloud was initially seen as the future of broadcasting, with predictions that all production and playout would eventually migrate online, the reality is not so simple. As companies began analysing the total cost of operations, they recognised that continuous cloud-based workflows are not always the most cost-effective option. In fact, for 24/7/365 operations, maintaining on-prem infrastructure often makes better financial sense.  John …
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TVBEurope broke the news in on Friday, July 25, 2025.
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