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Finding Calm in the Roar: Hisense Creates More Inclusive FIFA World Cup 2026™ Experiences for Fans Across All 16 Host Cities

On Thursday, July 16, 2026, Hisense announced a partnership with FIFA and KultureCity to deliver inclusive matchday experiences for fans with sensory sensitivities across all 16 FIFA World Cup 2026 host cities.
Stadium environments at the FIFA World Cup 2026 generate intense crowd noise and energy that can overwhelm fans with sensory processing needs, making attendance difficult for individuals with autism and related conditions.
Hisense-Branded mobile sensory vehicles and dedicated stadium rooms feature premium displays providing 'calm visual content.' Executive Director Uma Srivastava of KultureCity said the technology supports "relaxation and sensory regulation."
Families like Ana's can now attend matches in accessible environments, overcoming previous barriers. Ana said sensory needs previously made football "a little challenging" for her family.
Leveraging its technology leadership as The Origin of RGB MiniLED, Hisense extends its "Innovating a Brighter Life" ESG commitment to create inclusive experiences for communities worldwide through sports partnerships.

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The Berkshire Eagle

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Finding Calm in the Roar: Hisense Creates More Inclusive FIFA World Cup 2026™ Experiences for Fans Across All 16 Host Cities

QINGDAO, China, July 15, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, is partnering with FIFA and KultureCity to help deliver a more inclusive matchday experience for fans with sensory sensitivities across all 16…

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