Former Bud Light Consultant Speaks Out on How Brand Lost Its Way

Former Bud Light consultant speaks out on how brand lost its way

A former Bud Light consultant behind some of the company’s biggest ads is speaking out about how he feels the brand lost its way and what they can learn from American Eagle’s Sydney Sweeney ad. John Immesoete, who worked as the Group Creative Director for DDB Chicago 1995-2005, was the force behind some of Bud Light’s iconic spots, including the Real Men of Genius campaign, told Fox News Digital that he attributes the takeover by InBev as a turn…

Financial News Network - Former Bud Light consultant speaks out on how brand lost its way

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.Read More …